Podcasts & Vodcasts

A podcast can add extra functionality to online advertising activity.

We can build and manage podcasts, using audio files in MP3 format in the style of a radio programme and/or vodcasts featuring video footage in the style of an interview.

Podcasts have become an increasingly more integrated part of a brand advertising strategy, as they fit in with the changing lifestyles and time pressures of the online user.

Podcasts and vodcasts work on a subscription basis, enabling an advertiser to target a relevant and engaged audience in a non-intrusive manner. Both encourage greater interaction with the online user and if created as a series, can build a continuous dialogue with a loyal audience.