My Life Reader Panel
The My Life reader panel was created in early 2007 to enable The Mail brands to gain in-depth reader and market information. The panel was recruited and is run by the British Market Research Bureau (BMRB) to ensure that all results are independent and credible.
Each month, our 5,000-member panel are e-mailed an online questionnaire exploring a different business category. So far we have gained insights into the motors, food, travel, fashion and beauty, finance and general advertising markets with more to follow.
In 2008, we aim to further develop our dialogue with advertising agencies and clients, allowing you to suggest subject areas that you would like us to explore via our readers.
Link to MyLife website
| Factsheets |
|---|
| Finance Factsheet |
| Food & Drink Factsheet |
| Motors Factsheet |
| Technology Factsheet |
| Travel Factsheet |
| Trust & Loyalty Factsheet |
Contact
Lucy Scott, Analyst, Solutions Team
020 7938 7303
lucy.scott@mailonsunday.co.uk