Reader Research

Some of our recent initiatives include the development of online consumer panels, including the Modern MidBritain and MyLife panels, the creation of category specific reports, advertising effectiveness studies and brand specific research.

In addition, Associated & Northcliffe are partners in the IPA's Touchpoints2 research project. The Touchpoints initiative tracks consumers multi-media consumption for all above the line media including online, direct mail, sms and sponsorship.

From our perspective it provides new insights into consumer behaviour, lifestyle and media exposure, complementing our MidBritain and MyLife consumer research.