Insight
We have built a team with many years of experience in research, whose aim is to get to the heart of our consumers’ behaviours and lifestyles in order to develop and grow our brands. Their task is commissioning, conducting and developing bespoke, innovative and actionable research and analysis. A key focus for the department is using this insight to maximise sales and commercial opportunities.
| Research | Case Studies | ||
|---|---|---|---|
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The MidBritain project set out to challenge and redefine the traditional notion of ‘Middle England’ |
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Bonne Maman: ad-funded content in You magazine A media first for You magazine. The involvement of the Food Editor allowed us to push our creative boundaries |
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The My Life reader panel was created in early 2007 to enable The Mail brands to gain in-depth reader and market information |
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Sainsbury's: continuing our award-winning work with the supermarket retailer Generating involvement in Sainsbury's Active Kids scheme through print and online |
| See more case studies. | |||