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Inserts

Inserts are the most versatile and engaging part of the media mix, they grab the attention of the consumer and in turn encourage interactivity, retention and response.

They also offer the widest range of targeting options allowing you to access the Mail brands nationally, regionally or locally. We can target store locations, drive times or map your database and advise on how you should target your customers.

Direct response or brand building, inserts enable you not only to acquire new customers and drive footfall but also to connect emotionally and build awareness of your brand through the different executions we can offer.

From loose and bound inserts, to Post-It notes, polybag prints, CD insertion, tip-on cards and sampling, the opportunities are versatile and still growing across both titles.

MyLife reports that 76% of Mail readers read all of the inserts that they receive in the Mail, with 54% retaining them for a week or more.