MailOnline

MailOnline has established itself as a compelling addition to the Mail portfolio and as well as attracting loyal readers of the print product, it is proving an effective entry point for an increasing number of new, younger consumers to the Mail brand.

It is one of the top newspaper websites in the UK with over 18 million unique users and 144 million page impressions.

Content is updated throughout the day to reflect breaking news and how the main stories are developing. The most-viewed stories are listed, their ranking changing to reflect visitor interest as the day goes on.

As with all Mail brands, the reader is at the heart of the site. Reader involvement is high: every article is available for comment and the ensuing discussions can get pretty lively.

Plus, columnist Peter Hitchens writes a regular blog which generates much online conversation and debate.

E-editions of the newspaper and all its component brands are available to read online. Sections and supplements are laid out just as in the print edition, but are complemented by a variety of digital tools. The aim is to enhance the printed newspaper's look and feel.

Link: MailOnline

Link: Associated Northcliffe Digital