MailOnline

MailOnline has established itself as a compelling addition to the Mail portfolio and as well as attracting loyal readers of the print product, it is proving an effective entry point for an increasing number of new, younger consumers to the Mail brand.

It is one of the top UK newspaper websites with 32.8 million global unique users and over 268 million page impressions. UK visitors account for 11.4 million of that total, generating over 149 million impressions. According to Nielsen Online data, on average each consumer spends more time visiting MailOnline (21 minutes) than any other site.

Content is updated throughout the day to reflect breaking news and how the main stories are developing. The most-viewed stories are listed, their ranking changing to reflect visitor interest as the day goes on.

As with all Mail brands, the reader is at the heart of the site. Reader involvement is high: every article is available for comment and the ensuing discussions can get pretty lively.

Plus, Mail on Sunday columnist Peter Hitchens and Financial Mail commentator Dan Atkinson write regular blogs which generate online conversation and debate.

You and Live magazines have their own channels with extra content and e-editions of the newspaper and all its component brands are available to read online. Sections and supplements are laid out just as in the print edition, but are complemented by a variety of digital tools. The aim is to enhance the printed newspaper's look and feel.

Link: MailOnline

Link: MailOnline Advertising